Poor Motrin, Victim Of A Slow News Day
Parenting ads are always pandering, especially when geared toward working mothers, so why is this worse? The motion graphics and web design are beautifully executed, and it sure sounds like the same old crap as all the other mother commercials. Does writing it out on the screen really drive home what bullshit it is?
You just never know what’s going to piss people off. This Motrin campaign could have won awards if it was run at a different time, like a time before Twitter and the gang rein. It’s getting to be if you make the right people in social media mad, or catch them on a slow day, you could be screwed.
The real victim here is the ad agency. I had the misfortune of Producing a Social Networking site targeting ‘care givers’ for a major pharmacy. The last thing these people want to do is piss off their target market, and they spend the money to make sure they don’t. At the end of the day, no matter how much you plan, you’re still just throwing spaghetti at the wall.
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how sad to say, just cheer up