DIDDY Busts Off Twitter And Revives The Music Video
2009 December 3
Diddy’s been embracing the social web for real, all year: first Twitter, then UStream, now this: a dedicated music video site furnished with a live Twitter stream.
It’s a can’t lose proposition. You offer up a destination, complete with community and conversation, and if your content’s good your shit goes viral. Done. Can’t lose.
This is the kind of idea that could revitalize the dying music video.
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