You really want me to do all your Tweeting?

It might seem against my best interest, but when clients offer me a bag of cash to tweet for them, I’ll take it, but only after I emphatically tell them what a bad idea it is to delegate the bulk of their tweeting to someone outside of their company.

Why?
No one knows or cares about your business like you and your team (hopefully).

Your conversation on Twitter must be authentic or your success on the service will be minimal. People who strictly post links without planning to open up real dialogue end up as mere ‘narrow-casters’, pushing content without building community.

Though there may be value in that (after all links are being promoted and tweets read) the payoff is small. You will not gain many followers, which means your links will not travel far beyond where they started – you (or, more honestly, me, the person to whom you delegated the task).

In fact, non-authentic engagement can actually be detrimental to your goals.  Because action is being taken, you believe your brand is growing when it is not.  You are complacent.

New users who fear the time commitment of becoming an ‘authentic’ user overestimate the time it takes to engage meaningfully. Simply have a daily plan to check, update and respond to your Twitter feed – say 20 minutes to start – and the more you use the platform, the faster you get.

This is not a luxury. Social media is not going anywhere. Do not delegate the bulk of your Tweeting to people outside of your company.

Unless you are okay with minimal success on Twitter, you will eventually have to do this yourself, so you might as well start now.

All it takes is a plan.

Here’s a deck I created for Realtors, but the basic principals apply to anyone wanting to use Twitter properly – in business or personally.

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