PRESS RELEASE: #LoveTheCool Chat: The un-Ghettoing of Twitter
Planet Earth, Feb. 10, 2010 – Fashion and music blogger, and owner of LoveTheCool Digital Strategy, Michelle McCormack (Me), has recently started a 2 hour weekly discussion on Twitter called #LoveTheCool: The un-Ghettoing of Twitter, that focuses on fashion, music, tech, ect (the cool subjects).
Michelle started #LoveTheCool chat on January 7th, 2010, as a way to filter out the tremendous noise on Twitter and provide a platform for people who share her interest in ‘the cool subjects’.
“One of the most challenging things about Twitter is figuring out how to use it in a meaningful way, a way that builds a relevant network of people who share your interests, and not just a collection of followers who add noise”, says Michelle.
Michelle is an ‘early adopter’ of Twitter, with nearly 6,000 fans she understands the challenges new users face. And her company, LoveTheCool, is paid to help people navigate and avoid entanglement in the social web.
Michelle’s clients include a Rapper, a Hollywood Production Designer and a former Vanity Fair Editor-turned independent Producer, all of whom she’s helped make a hard hit on Twitter and Facebook.
#LoveTheCool: The un-Ghettoing of Twitter
Thursday nights
10-midnight EST.
Use hashtag #LoveTheCool
How-to chat details can be found on the Facebook Fan Page
To continue networking off-Twitter join the Facebook Fan Page
(BACKGROUND)
Michelle McCormack is a free-thinking DIGITAL STRATEGIST, who is passionate about transparent technology, science, history and Hollywood.
Before starting LoveTheCool, Michelle produced interactive campaigns for some of the world’s top brands, including Rockport, Harvard Pilgrim, CVS, and Liberty Mutual, while working as a Producer at Hill Holliday. While there Michelle produced the first ever mobile campaign for a major museum, Museum of Fine Arts, Boston.
Prior to Hill Holliday Michelle ran Panta Rei, Inc., a new media company in London.
Before that Michelle traveled around the world as a photo assistant and stylist for some of NYC’s top magazines, including Vogue, Vanity Fair, Wallpaper, Martha Stewart, Town and Country, and many more.
Once, Michelle was almost trampled by wild horses in Camarange, The South of France, while reloading a Hasslblad. Another time, while on safari in Africa, her Range Rover was chased by a Lion, also reloading a camera – this time a Canon. Both experiences, courtesy of Town and Country Magazine.
Also, she had the honor of printing black and white, regularly, for Annie Leibovitz.
Michelle has lived in four countries and five cities (so far)
