Viral Video Genius
2010 March 2
Swedish agency Draftfcb came up with this viral concept as a way of convincing a young and metropolitan audience to start paying a broadcast fee as part of the Swedish public-service system.
Just upload a photo of yourself and you become the hero in this extremely well executed drama. It’s a trip!
And one of the smartest things Draftfcb did, was to make the final video dead easy to share and embed, which we all want to do, especially if we’re the main character! ahhh… just love good social marketing.
2 Responses
leave one →
you are my hero!!
aw, shucks!