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Save Butterflies while Hanging with Models at Milk Studios

2010 April 19

Tomorrow night (4/20) at Milk, PROJECT MONARCH
an exhibition of photographs by
Mexican fashion photographer
Guillermo De Zamacona

rsvp -> PROJECT MONARCH

The ephemeral beauty of the monarch’s ritual, and its imminent demise was the genesis for PROJECT MONARCH.

Fashion photographer Guillermo de Zamacona developed the idea of an exhibition consisting of arresting images faithful to his artistic origins, which could also serve to raise awareness of the dangers that Monarchs face.  While on location shooting, another purpose arose:  discovering that the people who live at the foot of the mountain, Sierra Chincua live in deplorable conditions: they have no electricity, no running water, and have almost no income the 8 months of the year that the butterflies aren’t there, as they live off of tourism. A portion of any sales will be used to provide them with solar powered energy and teach them how to make the water they have access to safe to drink.

Let me know in the comments if you can make it – we’ll connect!

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