Michelle+Kieran

Michelle McCormack is a free-thinking DIGITAL STRATEGIST, who is passionate about transparent technology, science, fashion, Hollywood and hip-hop.

Before starting LoveTheCool, Michelle produced interactive campaigns for some of the world’s top brands, including Rockport, Harvard Pilgrim, CVS, and Liberty Mutual, while working as a Producer at Hill Holliday.  While there Michelle produced the first ever mobile campaign for a major museum, Museum of Fine Arts, Boston.  Prior to Hill Holliday Michelle ran Panta Rei, Inc., a new media company in London.

Before that Michelle traveled around the world as a photo assistant and stylist for some of NYC’s top magazines, including Vogue, Vanity Fair, Wallpaper, Martha Stewart, Town and Country, and many more.

Once, Michelle was almost trampled by wild horses in Camarange, The South of France, while reloading a Hasslblad. Another time, while on safari in Africa, her Range Rover was chased by a Lion while she was busy (again) reloading a camera – this time a Canon.  Both experiences, courtesy of Town and Country Magazine.

Also, Michelle had the honor of printing black and white, regularly, for Annie Leibovitz.

Michelle has lived in four countries and five cities (so far), and is both an American and European citizen.

Kieran Burke came out of Harvard University directly into LoveTheCool.  Kieran was originally brought on to work on Secret Boston, but because he and Michelle work so well together, she eventually asked him to do business development for LoveTheCool, and within months was a full partner.

Kieran is an avid tennis player who played for the Harvard men’s team and still coaches today.

Kieran’s focus at LoveTheCool is strategy , business development and project management.

An avid tech reader and free thinker, Kieran is interested in the personalized and technical components of web 2.0.

CLIENTS
Patrick McEnroe – Tennis Pro + Author
Harvard Tennis – Athletics
Steven Dillon – Celebrity Stylist
Nashville Shores – Amusement Park
Secret Boston – Facebook Community
Bloomin’ – Paper Company
Lemonade Movie – Documentary
Lee Tosca – Production Designer
J the S – Rapper
Richard Villani – Producer
Othersource – Full Service Creative Digital Agency