WelcomePage

hello!
my name is Michelle McCormack.
you have landed on the hub of my brand LoveTheCool and I’m psyched you’re here!

LoveTheCool consists of a few different entities:

• A SOCIAL MEDIA CONSULTANCY
  • Brand building via the social web: I’ll get you on Twitter, Facebook, YouTube, etc and make sure you’re using them in a way that converts “fans” “friends” “followers” and “subscribers” in to real paying customers.
  • Public Relations via the social web: I will make sure powerful bloggers and Tweeters you and your product. I got friends in high places
  • Digital consulting: I’ll tell you what tech you should be using for your business and personally to make you the most effective (Mobile, Web, Apps)
• EXTRA CURRICULAR COOL
  • Style and Nightlife Blogger for CBS.com
  • Digital Strategy speaker for Hyper Island Master Class
  • Producer Fashion’s Night Out Boston
    
• A BLOG
  • I write about FASHION, MUSIC and TECH – especially how they relate to SOCIAL MEDIA.
• SECRET BOSTON
  • A Facebook community of thousands who post about everything from music to art to restaurants to graffiti. Hugely active and fun! I encourage the the community to use it as their own and to post whatever they want.

ABOUT 

A freethinking social media consultant, Michelle McCormack is passionate about transparent technology, science, fashion, Hollywood and hip-hop.  She owns LoveTheCool, a social media consultancy, which is also a successful blog about fashion, music and social media. Proving her deep understanding of engaging with people using social media, she created and continues to build Secret Boston, a popular community of thousands on Facebook.

She is a guest master class speaker for the world renowned Hyper Island School and a Style / Nightlife blogger for CBS.com.

Michelle successfully produced interactive campaigns for some of the world’s top brands while working for ad agency, Hill Holliday.  And always ahead of the curve, she produced the first ever mobile campaign for a major museum – the Museum of Fine Arts, Boston.  Before Hill Holliday, Michelle own and ran Panta Rei, Inc., a new media company based in London.

In addition to her other accomplishments, Michelle had the honor of regularly printing black and white for Annie Leibovitz.  A true citizen of the world, Michelle has lived in four countries and five cities (so far), and is both an American and European citizen.

Michelle is excited and honored to be working with the City of Boston to bring Vogue’s Fashion’s Night Out to Boston for the first time this year and, through social media, help make it the best FNO in the world!

CLIENTS
Fashion’s Night Out – Fashion
Jones New York – Fashion
Patrick McEnroe – Tennis Pro + Author
Harvard Tennis – Athletics
Steven Dillon – Celebrity Stylist
Secret Boston – Facebook Community
Bloomin’ – Paper Company
Lemonade Movie – Documentary
Lee Tosca – Production Designer
J the S – Rapper
Richard Villani – Producer
Othersource – Full Service Creative Digital Agency

• LINKS
  • LinkedIn
  • LoveTheCool fan page on Facebook
  • Twitter
  • YouTube
  • Flickr

HASHTAGGING
when I post about awesome stuff on Twitter I add the hashtag #LoveTheCool .  so whenever you feel like checking out inspiring stuff, usually in the arenas of fashion, music, tech, just do a  #LoveTheCool hashtag search.

and finally, be sure to cruise around some of my over 1,600 blog posts – mostly of wickedly cool stuff. then receive new posts right in your inbox by subscribing via EMAIL or RSS

CAIO!

ps feel free to Facebook LIKE me below!

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