ABOUT
(lifted off my google profile)
I am Digital Creative Director with a background that started in the New York City magazine world. I am able to confidently boast 360 understanding of almost all aspects of advertising and marketing campaign development and execution, online and off.
Over the past several years I have traveled the world with NYC’s top magazines, produced digital ad campaigns for global brands, produced a city-wide fashion event, helped develop the brand for an online fashion e-tailer and built a community of thousands on Facebook.
I am a ‘design thinker’. Originally a photographer, I have a highly developed eye and a knack for web copywriting and engagement. I can effectively facilitate all aspects of a creative campaign, from ideation and execution to management and measurement and, ultimately community building.
My goal is to help brands realize their true economic potential through authentic use of digital, with an emphasis on visual and usability design.
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I publish LoveTheCool a popular blog about fashion, music and tech. And I run the popular Facebook Page Secret Boston.
I was a Style and Nightlife blogger for CBS.com and a speaker for HyperIsland Master Class. I was a panel speaker at the Nantucket Conference 2012.
I was an official Producer of Vogue’s Fashion’s Night Out 2011 and 2012 with the help of The City of Boston, Vogue Magazine and Villani Productions.
I have lived in 5 cities and 4 countries. I am an American and European citizen.
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School of Visual Arts, NYC
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Parson’s School of Design, Paris
- New York City
- Paris, France
- London, England
- Florence, Italy
- Boston, MA
With havin so much content do you ever run into any problems of plagorism or copyright infringement?
My website has a lot of exclusive content I’ve either written myself or outsourced but it looks like a lot of it is popping it up all over the internet without my agreement. Do you know any techniques to help stop content from being ripped off? I’d definitely
appreciate it.
Michelle,
Great podcast and website. I would love to add you on LinkedIn. I speak to banks across the country to stress the importance of social media to reach their young adult customers and most don’t listen, keeping with more traditional marketing tactics. Thanks again!
Matt Andresen
Corvallis, OR
Hello
I have made a fashion film for Danish label Matinique, filmed on location in Las Vegas.
Please check it out!
http://vimeo.com/37022012
Best
Mads Feldballe
Love your blog!! You spelled Ciao wrong, though!
Still love the blog!
Cheers,
renata
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Hi Michelle, I would like to introduce myself . My name is Heather and I do the promotions for Smoken Joe's BBQ and Blues. Thank you so much for your help spreading to word. You are great.
I have a facebook question for you, though. And since you're the siren of social media, I though you would be a good person to go to. Since it is kind of long-winded, would you be able to email me at hbalchunas@gmail.com? Look forward to hearing from you
Thanks so much,
Heather
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Honestly you are great…