… over 8 million YouTube hits in 10 days proves smartwater’s almost absurdly simple strategy worked, though I think it would be a harder brief to have something with her NOT go viral. people like her – period.
…observe said groovy poster – designed by Max Erdenberger.
so for $25 bucks (at least) you get to help a country hit with one of the worst natural disasters in recent history and in return you receive a (dare I overuse an impossible to overuse term) GROOVY poster. Of course all proceeds go directly to Japan relief efforts.
This commercial has everything: visual, audio, patriotism and da hip-hop. Does it matter that Chrysler is no longer an American company? I don’t think so. Detroit is a sad town that deserves a break and I bet anything they see a spike in tourist interest immediately. Lasting? Probably not unless it’s backedup by some real value, but it’s a start.
One complaint is that Eminem didn’t break out in rap. Total missed opportunity. Would have been best end.
Thank you recession for wounding fashion elitism to the point where the Lagerfeld class are selling shit they wouldn’t be caught dead in. Avert your eyes people, it’s a humbling moment…