The McKinney site, compared to other sites in the Semantics category, has an unusual level of interactivity. Visitors can ask the site questions, via the keyboard, using everyday language and expressions, and the proprietary “conversation engine” will decipher them and then fetch relevant results.

This means the user becomes liberated from the navigation. You no longer need background information to search the site – you just ask it a question. That’s amazing.

Also, the site is completely index-able, bookmark-able, etc… from every page – even the video thumbnails have a unique URL. And every single page is a printable PDF, laid out for A4 or newsletter. That’s unheard of in sites like this.

Amazingly, Othersource did it all from Poland.  These guys are so talented, they do everything from strategy to new tech development and everything in between. Seriously, I used to hire them when I was a Producer at Hill Holliday and they were the only ones I trusted to give me something creative and relevant.