Some webmasters often run into problems with click fraud when a competitor clicks on your ads to drain your budget or when someone clicks on them to earn extra income. These people may do this accidentally or on purpose, especially if they participate in an affiliate program.
Although networks are working to solve this problem, it still exists. One possible solution for advertisers is to create a strategy to prevent this from happening. So let’s see deep about click fraud prevention google ads.
Beware of click fraud ads:
This fraud involves clicking on AdSense ads to make money from Google by charging advertisers for fictitious leads. This is the big problem facing AdSense today.
You can become proactive and help Google take control of the situation by forwarding your logs; if you suspect suspicious activity on your site, they will be able to detect fraud. This is even better than you, which shows that you want to help.
You can also install free click-tracking software to monitor activity on your website and report this information to Google once a month. It just shows Google that you are totally against click fraud as well. Check all your logs for suspicious activity and report your findings promptly.
If you accidentally or intentionally click on an ad to see what your viewers see when they click, contact Google and let them know what happened. If you don’t do this and Google finds out, your account will be terminated. No family members may use your computer to access your website. Chances are, they will start clicking on AdSense ads indiscriminately without knowing they will create pain for you. In this case, your best bet is to password-protect access to your computer.
More insights on click fraud prevention google ads:
- Track your click-through rates closely, and if you can get daily data, you’ll know if there’s a big difference in those rates. With the use of tools, you can check the traffic and corresponding IP addresses of clickable websites.
- Define and limit your advertising budget daily so that it can last for several months. This
will minimize your loss if you fall victim to click fraud, limiting it to one day’s budget.
- Target your ads to specific geographic locations to limit potential loss from click fraud if you target the whole world. It will also give you good conversions if your service is limited to specific geographical locations.
- Beware of some PPC offers, including downloads that can harm your Adwords campaign. These offers may have programs that take essential data that will break your campaign.
- These can help you combat the effects of fraudulent clicks that will only hurt your ad budget and overspend on clicks that won’t get you anything. You can also adopt strategies that can also be helpful, such as negative approaches such as:
- Put a warning note that click fraud is not allowed on your site. Although there are no guarantees for this method, all those sane people just need to avoid clicking
- Don’t invite people to visit your site through your ads. Make your ad content exciting and engaging for them to click on themselves.
- If you don’t click on ads related to your own and you don’t intend to make a purchase. This will make you guilty of click fraud.
Online advertising is a competitive industry. With this in mind, advertisers must be aware of click fraud and monitor their advertising campaigns. If you think this takes too much time and energy, you can always call the professionals to ensure your investment hasn’t been stolen.